Is FIFA selling the World Cup? What to know about Gianni Infantino investment plan UEFA says 'crosses a line' Jul 29, 2026 · Kyle Bonn · sportingnews.com read more » The 2026 FIFA World Cup was a sensational financial success for FIFA, and it is set to continue cashing in as Gianni Infantino announced a new pending subsidiary to generate further revenue for the governing body. Read more »