National Basketball Players Association Launch PLYRS UNTD, Shifting Black Athlete Influence From Endorsement To Ownership Jul 04, 2026 · Edwian Stokes · blackenterprise.com read more » On June 22, the National Basketball Players Association announced PLYRS UNTD, a consumer-facing brand that channels NBA players’ collective influence into business equity, content, and fan experiences. PLYRS UNTD replaces Think450,... Read more »