Featuring an unlikely animal friendship, the commercial boasts enough patriotic iconography to verge on self-parody
Three years after its sister brand, Bud Light, faced a rightwing boycott over a transgender spokesperson, Budweiser’s new Super Bowl ad, American Icons, contains absolutely nothing that could be mistaken for social progress. Instead, it features an unlikely friendship between two animals whose blood runs red, white and blue: a bald eagle and a Clydesdale horse, the Budweiser icon. An adorable foal trots out of a barn, and the viewer is injected with a single minute of American iconography so pure that it would make Lee Greenwood nauseous.
The horse meets a struggling baby bird who gets caught in the rain, prompting the horse to stand over the bird as a roof. The pair become pals and grow up together, the bird riding on the horse’s back as it grows larger. It falls off a few times, but, like George Washington at Valley Forge, it never gives up. Finally, the horse jumps over a log while the bird spreads its wings above, and we get a slow-motion image of something like Pegasus. We realize the bird, now fully grown, is a majestic bald eagle, taking to the sky as Lynyrd Skynyrd’s Free Bird reaches its climax. Two farmers look on while drinking Budweiser, as the words “Made of America” appear on the screen. “You crying?” one asks. “The sun’s in my eyes,” says the other.
Continue reading...
